Personal training sales are one of the hardest but necessary elements of working as a personal trainer. Without new clients, your business doesn’t grow and ultimately you find yourself looking to join a different career path. Industry veteran Mark Myers has worked in almost every capacity associated with gym franchises and in this episode, he shares key sales items that can help any fitness professional. Mark has had stints with Equinox, Spectrum Athletic Clubs, Bay Club and the Fayetteville Athletic Club, and now works on the tech side of the fitness industry.

Mark starts this episode by sharing his journey in the fitness industry which included helping open new Equinox clubs on the west coast, and then dives into example of approaching new clients in the gym. The episode finishes with Mark sharing one of the best tips with sales that involves learning how to better communicate.

Topics Discussed in This Episode

  • Tips for approaching new clients at the gym
  • Mark’s journey through the fitness industry
  • How to better communicate with potential clients
  • Common mistakes with veteran personal trainers

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