Home » The KIPS Podcast » Leveraging Social Media to Build Your Fitness Career

Social media is often a love-hate relationship for fitness professionals, but it can be a powerful tool in 2026 for growing an audience and establishing yourself as a go-to trainer in a local market. Ruben P. Thickstun is an active aging specialist with a savvy social media strategy in the fitness industry. In this episode, Ruben shares the vital role social media plays for personal trainers in today’s digital landscape. Ruben shares insights into the latest trends to help you enhance your online presence, attract more clients, and engage your audience more effectively. Additionally, he’ll provide creative content ideas that resonate with your target market, empowering you to stand out from the competition. 

Ruben Thickstun is a senior fitness specialist, national presenter, and course designer, primarily based in the Pacific Northwest. Ruben is the 2024 IDEA Trailblazer of the Year and owns Functionally Evolved, an online platform focusing on fun, functional, low-impact workouts.

How Social Media Can Grow Your Training Business

Social media can significantly grow a trainer’s client list by enhancing visibility and fostering engagement. Trainers can create a compelling online presence by sharing transformation stories, workout videos, and behind-the-scenes glimpses into their training sessions. Engaging content ideas include live Q&A sessions, interactive polls, and challenges that encourage audience participation. Posting client testimonials and success stories helps build credibility and trust. Tutorials and tips, such as nutrition advice or workout routines, can attract potential clients seeking guidance. Additionally, using trending hashtags and collaborating with other fitness influencers can expand reach. Consistent interaction with followers through comments and direct messages fosters a sense of community, making potential clients feel connected and motivated to join the trainer’s programs. Ultimately, a strategic social media approach can lead to increased inquiries and new clients.

Trending Fitness-Related Content Ideas

Personal trainers can leverage social media by sharing a variety of engaging content. First, workout videos showcasing different exercises or routines are highly popular and can help followers learn proper form. Transformation stories, including before-and-after photos, inspire potential clients and highlight your expertise. Nutrition tips and healthy recipe ideas resonate well, providing valuable information for those seeking a balanced lifestyle. Live Q&A sessions offer a chance to engage directly with your audience and answer their fitness-related questions in real time. Additionally, motivational quotes and client testimonials build community and trust. Behind-the-scenes glimpses into your day, including personal workouts or training sessions, add authenticity. Finally, challenges or giveaways can incentivize engagement and attract new followers, boosting your online presence and business.

In 16 years, Ruben P. Thickstun, the 2024 IDEA World Trailblazer of the Year, significantly influenced the fitness industry by promoting movement for better lives. His journey shows how passion can transform personal fitness goals and enhance community well-being. As a speaker at major fitness events such as IDEA and LA Fit Expo, he is known for delivering educational, motivational sessions that inspire fitness professionals and enthusiasts to adopt healthier lifestyles. His new project, Functionally EVOlved, focuses on coaching and inspiring seniors and low-impact participants to begin their fitness journeys, making fitness accessible for everyone, regardless of age or challenges.