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Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a strategy means you’re creating content for a reason and not spending time daily to create new content. Once you have started to utilize a plan, this will lead to venturing into more advanced methods and open up more marketing avenues. Tyler Valencia, Ph.D.(c), discusses the importance of using a social media strategy and provides examples of how he creates a 7-day content schedule.
What is YouTube-centered digital marketing?
One of Tyler’s strategies is YouTube-centered digital marketing. With this strategy, an individual makes content for YouTube and divides it up for other areas of their business; for example, after filming a video for YouTube, use it for your blog, newsletter, Instagram, Facebook, Twitter, and even LinkedIn. There are all the major social media platforms businesses use and more. Remember that this strategy assumes you create content for YouTube following all the best practices and then use that content for every other platform. This type of strategy creates a starting point for how to market your business and how you can have a purpose for each idea.
Content Marketing for a Personal Trainer
Content marketing is a powerful strategy for personal trainers looking to build their brand and attract new clients. By creating valuable and relevant content, you can establish yourself as an authority in the fitness industry. Start a blog or vlog where you share workout tips, nutrition advice, and success stories, helping potential clients see the benefits of your expertise. Social media platforms are also essential; posting engaging content, such as workout demonstrations or client testimonials, encourages interaction and builds community.
Additionally, consider offering free resources, like eBooks or workout plans, in exchange for email sign-ups. This provides value and allows you to nurture leads through targeted email campaigns. Effective content marketing fosters trust, enhances your online presence, and drives client engagement, leading to increased inquiries and a growing personal training business.
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About the Host
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.