Home » The KIPS Podcast » Building a Social Media Strategy

Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. Once you have started to utilize a strategy, this will lead to venturing into more advanced strategies and open up more marketing avenues. In this episode of the KIPS Podcast, Tyler Valencia, PhD(c) discusses the importance of using a social media strategy and provides examples of how he creates a 7-day content schedule.

One of the strategies that Tyler shares is YouTube Centered Digital Marketing. With this strategy, an individual makes content for YouTube and divies it up for other areas of their business. For example, after filming a video for YouTube using it for your blog, newsletter, Instagram, Facebook, Twitter, and even LinkedIn. Right there are all the major social media platforms that businesses use and more. Keep in mind that this strategy assumes that you are creating content for YouTube following all the best practices and then using that content for every other platform. This type of strategy creates a starting point for how to market your business and how you can have a purpose for each idea.

In this episode concepts such as “filler posts”, Reels, Stories, and YouTube best practices will be discussed but know that this is just a starting point. There are other free resources available to any health & fitness professional on YouTube or even in the KIPS Blog.

With this episode of the KIPS Podcast, please feel free to share your feedback on the Instagram posts, blog post or in the KIPS private Facebook Group (Fitness Builder+).

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