Social Media for Fitness Professionals

Course Description

This is a fundamentals course for fitness professionals wanting to learn the ‘why’ and ‘how to’ behind the top three social media platforms (Facebook, Instagram, & YouTube). This course will teach you how to create new social media channels, build pages, and develop content tailored to each platform. Marketing your online training business or in-person classes has become essential for fitness professionals, and in this course, we aim to provide you with the tools to succeed.

In Lesson 1 of this course, we begin by creating a fictitious business logo and color palette that will be used throughout the course. We build a Facebook page, Instagram account, and YouTube channel, then review three content ideas you can utilize immediately.

Topics Covered

√ Facebook: Creating a Business Page, Using Ads Manager, Creating a Private Group, How to Go Live, Using Creator Studio

√ Instagram: Creating an Instagram Account, Posting a Story, Posting Content

√ YouTube: Creating a Channel, The Basics of YouTube Studio

√ Three Social Media Content Ideas