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Two of the most popular words used to describe building your online workout business are community and engagement. How do you get more views and subscribers on YouTube? And then how do you turn those into subscribers? Returning guest Jason Cohen shares his tips and advice that have helped him grow Kaleigh Cohen Fitness on YouTube, which currently has over 130K subscribers.
Many fitness professionals have wondered how you can use YouTube as part of your business and turn it into a revenue-generating resource. Jason shares his “give and you will receive” model, which is centered around giving away free workouts and how this leads to community. One of the key items that Jason discusses is making story-building a part of your workout. This may be already present in your workout, and Jason dives deeper into how you can connect them to your member’s experience.
Topics Discussed in This Episode
- Using story as a tool for programming online workouts.
- Building community with your online workout business.
- Building your social media through YouTube.
Why build a community?
Building a community when running a workout program fosters motivation, accountability, and support among participants. When individuals feel connected to others with similar goals, they are likelier to stick with the program, as the collective energy can spur personal commitment. A supportive community encourages individuals to push through challenging workouts and celebrates their progress, creating a positive and uplifting environment.
Moreover, community members often share their insights, tips, and experiences, enriching the overall workout experience for everyone involved. This exchange of knowledge can help individuals overcome plateaus and stay engaged.
Additionally, a sense of belonging can improve mental health and well-being as members develop friendships and social ties through shared experiences. Ultimately, a strong community transforms a workout program from a solitary activity into a collaborative journey, enhancing individual and group success.
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About the Host
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.