Utilizing holiday posts is a great way to stay current with your social media audience and show your awareness of different holidays. The key is to make a branded post that utilizes your company’s fonts, colors, and logo and stays on brand across the board. You do not want to use a post you found on Google that thousands of other accounts have already used. By creating your own branded holiday posts, you are showing professionalism in business, and potential customers notice these efforts.
In this tutorial, Tyler Valencia goes through making a branded post within Canva. Canva does have a free account, which he will use throughout this tutorial, but he will open up his Pro account at the end to show the features that can help you make social media posts more efficiently. If you are unfamiliar with Canva, consider it a marketing tool that helps you create content formatted correctly and gives you access to thousands of templates for ideas.
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