by kipsonline | May 8, 2017 | Athletic Performance, Group Exercise, Personal Training, Powerlifting
by Yas Parr, BSc BENEFITS The deadlift strengthens the whole body, protects against injury and transfers well to everyday activities. The deadlift works just about every muscle in the body with the primary muscles used being the largest – the hamstrings, glutes and...
by kipsonline | Apr 24, 2017 | Group Exercise, Personal Trainer Business & Sales, Personal Training
by Tyler Valencia, MS, PES, PFT Very recently a good friend of mine who owns a gym and is a well-respected strength coach in his area asked me for some advice on increasing his local search engine optimization (SEO). I gladly reviewed some documents that were proposed...
by kipsonline | Apr 1, 2017 | Group Exercise, Personal Training
by Tyler Valencia, MS, PES, PFT Every SEO guru will tell you the countless benefits of having a blog. But as I mentioned in a previous post regarding social media, don’t start a blog just to have a blog. If starting a blog is part of your business plan to attract new...
by kipsonline | Mar 24, 2017 | Group Exercise, Personal Training
by Tyler Valencia, MS, PFT, PES March 23, 2017 Currently on Instagram there are 182,094,824 posts with the hashtag “fitness” and 91,720,969 posts with the hashtag “gym.” According to the PewResearchCenter, of the 79% of online adults, 68% use Facebook. What’s more...
by kipsonline | Mar 12, 2017 | Group Exercise
By Tyler Valencia, MS, PES, PFT An important part of a successful gym or health club is that ALL employees buy into and follow the culture enacted by management. The “flow” or process in which a new member meets and is assimilated into the gym can create a higher...
by kipsonline | Feb 23, 2017 | Group Exercise, Personal Training
By Tyler Valencia, MS If I were to tell you that there was an endless supply of potential clients in a gym that would ask you to train them, would you take advantage of it? This endless supply of clients does exist in every gym and health club, but the willingness of...
