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This episode in the KIPS Podcast is an update to the Social Media Strategy 2023 episode published earlier in the year. In this episode, host Tyler Valencia shares some tips he’s been using over the last month to improve his social media presence. One of the biggest tips from the strategy episode earlier in the year was eliminating social media platforms where your demographics aren’t present. For example, if your audience isn’t on Instagram, don’t waste time creating content specific to this platform. Of course, it’s essential to figure out where your audience is and what the preferred content for that platform is, but this strategy can help prioritize your steps spent on social media work. Taking this one step further now, what if your demographic is on a platform you don’t utilize? Tyler has been using a strategy to schedule daily time for that platform. Schedule a small amount of time to research, engage with your audience, develop content for that platform, and then not return until your next scheduled social media slot.
With Instagram, making Reels has become easier than ever. You can plug your content into many templates, and with cross-posting, you can take advantage of two of the largest platforms on the planet.
Use this episode to keep improving your content and building your audience.
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About the Host
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.
