Home » The KIPS Podcast »
Moving to a new state and switching careers is a change that is often accompanied by long hours and learning a new skill set. That is precisely the process Aviana Garcia went through when she moved from New Mexico to Arizona in 2020 to enter a new part of the fitness industry. Starting in a completely different field, Aviana had her first experience in the health & fitness industry when she competed in her first bikini competition. After this event, Aviana realized she wanted to help individuals improve their health and took a position as a gym manager in New Mexico. Since then, Aviana has moved to personal training and teaching group exercise in Arizona, where she shares her experience throughout this episode.
One of the most significant segments of this episode that fitness professionals can gain perspective on is near the beginning, where Aviana shares her approach to social media. Social media can be a challenging aspect of working in the fitness industry and requires a certain amount of courage. Aviana shares how she keeps her content authentic and how she creates content that caters to beginners who want to exercise.
Topics Discussed in This Episode
- Creating authentic social media content.
- Having an open mind when entering the fitness industry.
- The benefits of working in the fitness industry.
Community Through Social Media
Building your social media channels as a personal trainer is crucial for creating both an online and in-person community. In today’s digital age, a strong social media presence not only enhances visibility but also establishes your brand. By sharing valuable content—such as workout tips, nutrition advice, and client success stories—you can engage and inspire your audience, fostering trust and credibility.
Social media platforms enable you to connect with potential clients and like-minded fitness enthusiasts, fostering a supportive and interactive community. Regular posts and engaging stories give followers insight into your personality and expertise, making them more likely to choose you as their trainer. Hosting live workouts or Q&A sessions can further enhance community interaction, encouraging followers to participate actively.
Moreover, an engaged online community can lead to word-of-mouth referrals and increased visibility for your in-person training sessions. As your online presence grows, you can create opportunities for local meet-ups, workshops, or group classes, bridging the gap between digital and physical interaction. Ultimately, investing time in building your social media channels is a powerful strategy that can fuel your career growth and strengthen your community, both online and offline.
Follow Aviana on Instagram – CLICK HERE.
View Online Education – CLICK HERE.
Additional Reads
