Using social media to build your business takes practice. Tools like Canva can help you create professional marketing materials that are on-brand and in the format you need for each social media platform. In this review, Tyler Valencia shares why he believes every fitness professional should be using Canva, then goes through a demo to build a social media post for Instagram.
Canva is a free tool that requires only your email address to sign up. With the free account, you get access to tons of templates, editing tools, and export options that help you build each desired social media account. Canva does offer a paid “pro” account that unlocks a plethora of editing tools, such as music options, background remover, and others, and it costs $12.95.
Keeping on-brand is one of the hardest things when building a social media channel for your business. Staying on-brand is a necessary step that helps the consumer recognize your brand and creates a sense of security when making a sale. With the Pro version of Canva, fit pros can upload their logo, set their font, and create a color palette for their business. If none of these items are created, Canva has templates to make a logo and various tools to help you customize them.
Marketing Your Personal Trainer Business
Marketing a personal trainer business using Canva can be highly effective and visually appealing. Canva offers a user-friendly platform with various customizable templates for social media posts, flyers, and promotional materials. Personal trainers can create eye-catching graphics that showcase their services, client testimonials, and fitness tips, helping to build a strong online presence. Trainers can enhance their identity and attract potential clients by maintaining consistent branding—using specific colors, fonts, and logos. Additionally, Canva allows trainers to design professional-looking content for newsletters and online ads, ultimately driving engagement and increasing visibility in their target market.
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About the Author
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.