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Home » Virtual Workout Tips » Using Canva to Build Your Fitness Business

Using social media to build your business takes practice. Tools like Canva can help you create professional marketing materials that are on-brand and in the format you need for each social media platform. In this review, Tyler Valencia shares why he believes every fitness professional should be using Canva, and then goes through a demo to build a social media post for Instagram.

Canva is a free tool that only requires your email address to sign up. With the free account you get access to tons of templates, editing tools and export options that help you build each desired social media account. Canva does offer a paid “pro” account that unlocks a plethora of editing tools such as music options, background remover and other editing tools, which comes in at $12.95 USD.

One of the hardest things when building a social media channel for your business is keeping on-brand. Staying on-brand is a necessary step these days that helps the consumer recognize your brand and creates a sense of security when it comes to making a sale. With the Pro version of Canva, fit pros can upload their logo, set their font, and create a color palette for their business. If none of these items are created, Canva has templates to make a logo and a variety of tools to help you customize them to your liking.

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