Coming into the fitness industry, Eric Levitan knew he had a purpose of helping the active aging community. As an entrepreneur, having a purpose helps drive a business forward and creates an exceptional opportunity for those involved. In episode 51 of the KIPS Podcast, Eric Levitan, owner of Vivo, shares why he started his new business, provides advice for individuals who own their own business, and jumps into moments that impacted the industry.
Vivo is an online strength training community for the 55+ community. Online instructors provide coaching through Zoom while developing a community for participants.
Why Train the Senior Population Online
Training seniors online presents a unique opportunity for personal trainers to impact this growing demographic significantly. As the population ages, many individuals over 60 are eager to maintain their health and fitness, often seeking guidance tailored to their needs.
When designing online training programs for seniors, it’s essential to focus on safety, accessibility, and engagement. Start by conducting thorough assessments, considering any physical limitations or medical conditions that could influence their workouts. Emphasizing low-impact exercises that improve strength, flexibility, and balance can significantly enhance their quality of life.
Utilize easy-to-navigate platforms for virtual sessions (such as Zoom) to ensure seniors feel comfortable using technology. In your videos, incorporate clear instructions, demonstrations, and modifications to accommodate varying skill levels. Building a personal connection through regular check-ins and feedback will help foster a supportive online community.
Encourage social interaction by organizing group sessions or challenges that allow seniors to connect with peers, promoting motivation and accountability. Finally, stay informed about the latest research on aging and fitness to provide the most effective and safe training strategies. With the right approach, trainers can empower seniors to achieve their fitness goals from the comfort of their homes, enhancing their independence and well-being.
Topics Discussed in This Episode
- How to strategically build your business
- How Vivo makes an impact in the 55+ online training community
Learn more about Vivo – CLICK HERE.
Follow Team Vivo on Instagram – CLICK HERE.
View Online Education – CLICK HERE.
Additional Reads
About the Host
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.