Branding your health, wellness, or fitness business is one of the quickest ways to elevate your outward appearance to a professional level. When your branding across your social media accounts, website, and emails is cohesive, customers notice and are more inclined to invest further in your service. Non-branded businesses stick out like a sore thumb, allowing other small businesses to elevate quickly. In this tutorial, Tyler Valencia, Ph.D. (c), shows you how to create two elements of a branding kit: the color palette and font. These are two elements of a basic branding kit and can all be utilized within Canva.
Keeping on-brand is one of the hardest things when building a social media channel for your business. Staying on-brand is a necessary step that helps the consumer recognize your brand and creates a sense of security when making a sale. With the Pro version of Canva, Fit Pros can upload their logo, set their font, and create a color palette for their business. If these items are not created, Canva has templates to make a logo and various tools to help you customize them.
Canva is a free tool that only requires your email address to sign up. The free account allows you to access templates, editing tools, and export options that help you build each desired social media account. Canva does offer a paid “pro” account that unlocks a plethora of editing tools, such as music options, background remover, and other editing tools, which come in at $12.95.
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About the Author
Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.