In episode 25 of the KIPS Personal Trainer Application Podcast we discuss one of the most important aspects of sustaining a career in the fitness industry… That is being able to market yourself or the business you operate. In this episode we have Debra Atkinson who at age 49 left her well-paying position and started working for herself. Since then she started her own brand called ‘Flipping 50’, which is its own podcast and tv show. In this episode Debra shares her tips for developing content and how she honed in on her branding.

Topics discussed in this episode:

  • Using social media to build your brand,
  • The steps Debra took to brand herself with Flipping 50.
  • The online resources Debra utilize to develop content.
  • Were there any struggles you encountered while starting your brand?

Learn more about Flipping 50 – CLICK HERE.