KIPS

Kinesiology Institute for Performance Specialists

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SrFit Mature Fitness Speciality Certification

The “normal” hours for a personal trainer are typically when the gym is at its peak, early morning and in the evening. But how do you fill in those hours in the middle of the day? Getting an older adult certification that teaches you how to work with seniors can be a great addition to your knowledge base. In the KIPS SrFit Mature Fitness Speciality Certification you’ll learn about common diseases associated with aging, modifications for exercise and how to build your business. This certification is 100% online and includes videos lectures, a manual and workbook.

Learn more about the online certification, SRFIT Mature Fitness Specialty Certification.

 

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Become a Wellness Coach

Here’s a clip from the KIPS Wellness Coach Certification. A part of being a successful coach is using behavior modification techniques to help your clients grow. Often, breaking negative habits are just as hard as the physical training, but with consistent effort you can break down mental barriers. Watch this brief video from our online certification course.

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Essentials of Kettlebell Lifting Certification Preview

Interested in the Essentials of Kettlebell Lifting Certification? The clip above shows instructor Jason Dolby going through the differences in hand positions when performing the Alternating Swing.

 

Click here to watch Kettlebell Basics Pt. 1.

 

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Being a Personal Trainer: Contractor vs Employee

by Tyler Valencia, MS, PFT, PES

At any point in a personal trainer’s career the idea of being a contractor or employee will come up. When you start as a personal trainer and are looking at surrounding gyms, some of the studios and specialization gyms will afford you the option of being a contractor. I will state it right now that both are viable options, and it just depends on your current situation as a personal trainer and how much effort you are willing to put into your decision. Being a contractor (independent contractor) for a gym or studio means that you are not an employee, and therefore the way you are legally treated by the gym and how you sell personal training will vary. As a contractor you are typically paying a percentage of your personal training session rate to the gym, and are essentially a small business within a gym. Some contractors run their own personal training business and use one or several gyms to train their clients. On the other hand, being an employee typically means you filed a W-2 with the company and are bound to the polices and procedures of that company. There are many benefits to each option, and in this article we will discuss the positives and negatives of each and how you can leverage your opportunity to grow your career.

Employee

  1. Endless supply of potential clients. 

One of the biggest benefits of being a personal trainer as an employee is your access to their membership base. Creating and generating leads often come from the sales staff and fitness manager, and your job is to sell yourself once given the opportunity. Also, while working as an employee at a gym you can freely walk around the gym to speak with members and create your own leads. If you don’t have a strong marketing background or are still learning to sell personal training, being an employee allows you to learn these skills and make a respectable income. At one point in my career I worked as personal trainer at a pretty popular gym chain, which had their fitness managers do all the selling. While I didn’t agree with the pay structure of this gym chain, I was able to train a variety of clients and built a solid repetition of being a personal trainer.

  1. Legally you’re covered.

This benefit is often overlooked but can play a major role if a client is ever injured. When you work as an employee, the gym that you work for will most likely have an insurance policy that covers your personal training. Most gyms have protocols in place that safeguard each personal trainer (health history questionnaire, release of liability forms, assessments, etc.), and as long as you work within your scope of practice you will be protected. Working as a contractor, you have to provide your own insurance (typically ranges from $115-150 per year), and also make your own liability forms to ensure you are covered appropriately. Personal trainer insurance and liability forms are not as hard to come by and searching Google will net you several options to choose from.

  1. You can focus just on training.

Just like with learning a new exercise, being a well-balanced personal trainer takes repetition. Developing your style of selling personal training and even how you train your clients takes practice. This time is afforded to you at a gym because you don’t have to worry about getting a business license, paying for insurance, creating marketing materials or many of the business aspects associated with running a gym. While working for a gym you can often get paid to develop your personal training skills, even when getting more education. Many of the best-run gyms have entry-level training programs that help develop personal trainers, and even teach them how to sell personal training to their client base.

Contractor

  1. Freedom.

As an entrepreneur, it’s hard for me to not say that freedom isn’t a benefit of being a contractor. Freedom can come in the form of marketing, how you set up your schedule, and even how much you charge your clients. With being your own business, you live and die with your business, but you make the rules. You can create your own business name, how many hours a week you want to work, and what type of niche market you want to attract. Along with these benefits comes great responsibility as well. The business side of being an entrepreneur isn’t for everyone, but can be very profitable when done correctly.

(If running your own personal training business interests you, I highly recommend checking out the online KIPS course Business & Sales: The Guide to Success as a Personal Trainer.)

  1. Tax write offs.

A major benefit of running your own business is the increase in the tax write offs associated. The money you invest in equipment, marketing, gas, and even food contributed to the running of your business can help save you money come tax season. I must warn you that this takes considerably more time than when you’re an employee, but there are great resources through online tax services that help you track on a daily basis.

  1. Create your own name.

We all have egos. In some people, their ego can drive them to do amazing things. Many individuals that go the contractor route or run their own business typically do it because they don’t want to build someone else’s business. With social media and new business tools available online, people can start their business and market themselves with their phone. Many famous personal trainers or even business owners that I know started at a corporate gym and then took their talents elsewhere. What’s important is that you learn what you can and then jump when an opportunity presents itself. When I graduated with my undergraduate degree and had a steady pay check from working for an online education company, I decided to start a bootcamp business with an old classmate. Since I already had a consistent income, I was able to navigate my way through the slow months of starting a new company.

Conclusion

Back in 2013 when I first started training interns, I always recommended that they start at a corporate gym. At a 24-Hour Fitness, Equinox or EOS Fitness a personal trainer can grow their mental list of exercises, sharpen their instruction skills and also get access to a steady flow of leads. If a personal trainer feels ready and already has a good understanding of running a business, there is also nothing wrong with going the contractor or small business route.

As I mentioned in the last point of being a contractor, jumping at an opportunity when it arises can help grow a business. When a gym closes or a personal trainer retires, individuals will be looking for a new personal trainer to help them achieve their goals. If you’re already in a situation where you have people who want to train and you just need to create a business outline, this could also give you a strong jumping point. Just make sure you stay professional and cross all your T’s and dot all your I’s with your legal papers.

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Tyler Valencia is the President of KIPS. While working for a Southern California online education company he started his first business, Time 2 Train Fitness which specialized in bootcamp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) & Smart Fitness.

 

 

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5 Things Every Personal Trainer Should Know Before Their First Day

by Tyler Valencia, MS, PFT, PES

The feeling of passing your personal training certification is amazing. You made the investment to purchase an education package and now have a certification that allows you to get a job that will allow you to take on the world of personal training. Skip forward six-months and you’ve been working at a gym and now realize things aren’t quite as easy as the advertisement that hooked you into becoming a personal trainer. There are some common realities of working as a personal trainer whether you’re inside a gym or starting your own business. In this blog post, I will outline five aspects a personal trainer doesn’t realize before starting on their first day. Of course there are exceptions to this article and it helps when a gym has a great onboarding process that helps educate entry level trainers on how to be a successful trainer inside their gym. This process is also dependent on the fitness manager of the club, but sometimes he/she is busy with the other aspects of running a personal training department (sales, managing leads, budget, etc), so taking a proactive approach will help you and your success.

  1. Personal Training is 70% Personality 30% Education

Don’t get me wrong, education is important (the initials after my name are not just there for show). A part of personal training is being able to connect with clients and also communicate a plan. When training via a complimentary new member session, your ability to pitch an exercise plan to the new member while also connecting with them is key to getting them to purchase personal training sessions. I’ve seen highly educated trainers with low interpersonal skills strike out at the sales pitch because they couldn’t show value in their services. On the other end, there are many trainers who are very personable and have one personal training certification, and can effectively make new members very comfortable during the purchasing process.

New members walking into a gym do not know what the difference between ACSM or NCCPT. Or even what KIPS stands for. Instead what they can do and will do is base their evaluation of your skills and education on their hour long training session and how you spend that time with them. If during your session you can show exercises they can do on a regular basis or show a great modification that helps them perform an exercise they never thought possible, not only are you building trust but showing that you know what you are talking about.

  1. Your Schedule is Not 9-5

A part of being a new trainer at a gym is doing floor shifts and being “available” at peak times. That means being able to train the morning crowd before work and then coming back to train the after work crowd. While there is time between peak gym sessions, growing your business in the middle of the day is one of the hardest achievements and the clientele that come at those times are the most desired by everyone on staff. Who is it that typically goes to the gym in the middle of the day? Stay-at-home moms and retired individuals. While this article is not about attracting middle of the day clients, keep in-mind that it is possible.

Another part of not having a 9-5 is that vacation time or time-off is often unpaid. While I have worked at gyms that do have paid time off as part of their benefits packages, it is often calculated based off sessions rendered during a certain time-period and can be lost during slow gym months.

  1. You Start by Giving Away a Lot of Free Sessions/Time

Whether you’re working at a corporate gym or starting your own business, giving away discounted or complimentary sessions are typically the norm with beginner personal trainers. Complimentary sessions give new members a chance to learn new exercises in the gym and also gives the trainer an opportunity to showcase their talents. Another aspect that isn’t as apparent as the previous two is the valuable practice being done. Personal training is just like exercise or any type of practice, you need more reps to get better. Being in-front of different types of populations and personalities provides valuable learning opportunities on how you should approach each session and how to deal with the intricacies of selling personal training.

  1. Finding Your Selling Style Takes Repetition

As mentioned previously, personal training takes practice and more importantly selling personal training takes practice. There are different ways to approach each sale, whether you’re the hard sell closer, educator or a combination of both (more information can be found inside Business & Sales: The Guide to Success as A Personal Trainer). What’s important is that you find the approach that works for you. I have personally known successful trainers who were all three of the previously mentioned sales personalities. Each personality has its benefits, but making sure you’re comfortable with your approach makes the process smoother. If you’re not a hard seller and have trouble asking someone if they want to purchase training, there are other approaches that you can master. A valuable tip I was given as a young trainer was to just put the obvious out in the open. When starting a complimentary session state that there will be an option to purchase personal training and at the end you can take the new member through your sales pitch. This tactic helps you and the new member avoid any awkward moment and focus on getting to know each other.

  1. A Certification Gets You in the Door

A very common social media post I see is “I just got certified as a personal trainer, who wants to train?!?”. While it’s a great accomplishment to have successfully passed a personal trainer exam, that gets you in the door at the gym. To grow your business and your monthly paycheck, a combination of experience and education will help you take those next steps. I know in the first point I said education is 30% of training, but growing your education base not only helps you train different types of populations but also helps you typically move up a pay scale (please note that not all gyms have a pay scale depending on experience and education). Within my first year as a personal trainer I decided to take the TRX Suspension Training Certification and got into reading a variety of exercise blogs. This helped me attract individuals interested in this new fad (at the time it was a growing fad) and it also came with a small pay increase.

Conclusion

I hope that the five realities I mentioned did not scare off any entry level trainers, because being a personal trainer has a lot of benefits. For me, being a personal trainer while I was completing my undergraduate education allowed me to work when I wasn’t studying and still make a decent pay check. Entry level trainers can make between $15-30 starting out, which could allow you to manage your bills and work more or less if needed. Another benefit that is often under valued is the free membership. While in the grand scheme it might be small, I know that some of the gyms I have worked at have had a $120+ per month membership! For many trainers, exercise is part of our lives and this monthly cost can be a savings that can be used during the initial months of starting at a new gym.

Along with the benefits I just mentioned, one of the greatest rewards is helping someone achieve a healthier lifestyle. Especially right now when our bodies are being destroyed by sitting and exercise seems like a daunting task, educating individuals on ideas to become more active is what makes the strange hours all worth it. Helping someone achieve a life long goal is something that you will keep forever and be able to recall that moment at the drop of a dime. I’ve had the privilege of helping men get stronger to meet strength goals, and also women reach a weight goal to help during their pregnancy term. Being a personal trainer has it’s struggles, but with each session you can learn something new and eventually turn personal training into a career that has great earning potential.

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Tyler Valencia is the President of KIPS. While working for a Southern California online education company he started his first business, Time 2 Train Fitness which specialized in bootcamp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) & Smart Fitness.

 

 

KIPS

info@KIPSonline.org | (949) 529-4061