Home » The KIPS Podcast » Adding YouTube to Your Fitness Offerings feat. Joe Alvarado

Many fitness instructors looked at the landscape of the fitness industry in 2020 and decided to try YouTube. Joe Alvarado, a fitness instructor based in Centennial, CO, chose to use his audio and video skills to start a cycling-based YouTube channel. Joe’s YouTube channel, Joe Alvarado Indoor Cycling, is monetized and currently has 1.74K subscribers. At the same time, Joe is also a Studio Manager at Lifetime Fitness and a Stages Master Educator.

Joe starts this episode of the KIPS Podcast by sharing his ‘why’ for starting a YouTube channel and discusses some of the struggles individuals might face when beginning. As a manager, Joe has worked with instructors who have never been in front of the camera, and during this episode, he shares a mindset that he believes can help fellow instructors focus on improving their own online teaching rather than comparing themselves to others. Another interesting segment Joe discusses is his insight on royalty-free music versus mainstream music. He shares his experience with using royalty-free music in an in-person class and how he is incorporating it more into his online workouts.

Topics Discussed in This Episode

  • Initial struggles of starting a YouTube Channel.
  • The realities of royalty-free music.
  • Improving your mindset for teaching online.
  • Creating a balanced schedule for teaching online and in-person.

Joe Alvarado Indoor Cycling – CLICK HERE. 
Joe’s Instagram – CLICK HERE. 
Joe’s Facebook Page – CLICK HERE. 

View Online Education – CLICK HERE.

Additional Reads

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Tyler Valencia, PhD(c)

About the Host

Tyler Valencia, Ph.D.(c), is the President of KIPS. While working for the National Exercise & Sports Trainers Association (NESTA), an online fitness education company, he started his first business, Time 2 Train Fitness, which specialized in boot camp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press-Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) and Smart Fitness.