President – Tyler Valencia, MS
After graduating from California State University Long Beach with a Bachelor degree in Kinesiology, Tyler turned an undergraduate internship with a Southern California online fitness education company into a full-time position. Throughout his time with the same company, he excelled at several positions, developing his skillset with online instructional design and eventually leading him to accept an executive position with the National Council for Certified Personal Trainers (NCCPT). After working for NCCPT, Tyler decided to start his own online health & fitness company and founded the Kinesiology Institute for Performance Specialists (KIPS). Since 2016, KIPS has been selling and developing online education for health and fitness professionals. In 2018, Tyler assumed operational control of Kettlebell Concepts, a leader in live kettlebell education since 2002.
From 2012 to 2016, Tyler ran and operated his own fitness bootcamp company in Long Beach, California, which won Best Bootcamp two years in a row (2014-2015) and Best Personal Trainers three years in a row (2013-2015).
Tyler grew up in beautiful Manhattan Beach, California where he participated in track and field, and currently lives in Phoenix, Arizona. He competes in monthly Scottish highland games as a lightweight competitor.
Doctor of Philosophy in Health & Human Performance, Concordia University Chicago (in progress)
Master of Science in Applied Exercise Science – Emphasis in Sports Performance, Concordia University Chicago
Bachelor of Science in Kinesiology – Emphasis in Fitness, CSU Long Beach
Vice President of Business Development – Mark Myers, MS, CSCS
Mark’s career began as a graduate coordinator and teaching assistant at the University of Florida while also holding the exercise science director role at a local club named Orion Fitness Center. His career then took him to NYC, Los Angeles and North West Arkansas where he served as a personal trainer, club educator, personal training manager, sales manager and general manager with Equinox Fitness Clubs, Spectrum Athletic Club and the Fayetteville Athletic Club.
Mark currently lives in Jacksonville, FL with his wife and two kids.
Master of Science, Sport Management, University of Florida
Bachelor of Science, Fitness & Wellness, University of Florida
Course Instructor – Ian Vaughn, CPT, CES, PES, SFGII
Ian Vaughn is from Palmdale, CA – based at Viking Valhalla Training Center providing professional one on one training for any goal. He has traveled all around the world learning from the best minds in the fitness industry and preaches his own craft before he teaches it. He’s a certified fitness & nutrition coach, StrongFirst Kettlebell instructor, Flexible Steel Instructor, Mobility WOD Specialist, and a steel mace & club specialist. While the tools implemented at Viking Valhalla are unconventional; they all sync into one system to bring a new sense of awareness of how to move better, get stronger and more resilient in your life endeavors.
StrongFirst Kettlebell Certifications Level 1
StrongFirst Kettlebell Certifications Level 2
National Academy of Sport Medicine – Certified Personal Trainer
National Academy of Sport Medicine – Performance Enhancement Specialist
National Academy of Sport Medicine – Corrective Exercise Specialist
Mobility WOD Specialist Level 1
Mobility WOD Specialist Level 2
Course Instructor – Vincent Metzo, MA, LMT, CSCS
Vincent is the Dean of Advanced Personal Training at the Swedish Institute and the Director of Education for Kettlebell Concepts in New York City.
Vincent’s dance, theatre and acrobatics background lead him to choose exercise science and education as a career. His passion for kettlebells and training grew out of his early training as a dancer and acrobat.
During his time as an undergraduate at NYU Tisch School of the Arts studying acting Vincent’s interest in movement and acrobatics grew. This led him to study acrobatics and tumbling and to work with a strength coach to improve his tumbling and acrobatics. The results of a well-designed program led Vincent to decide to return to NYU to pursue a Master’s Degree in Exercise Physiology and Fitness Management.
After a few years working in corporate fitness and receiving his Diploma and License as a Massage Therapist, he began teaching at the Swedish Institute where he developed and runs the Advanced Personal Training Program, the first personal training degree program in Manhattan. In addition to maintaining a private massage therapy practice and personal training business where he works with track and field athletes, Broadway dancers and fitness clients, Vincent is the creator of the FCES (Flexibility and Corrective Exercise Specialist), Focus on Flexibility and Periodization of Sports Massage workshops, As the director of education for Kettlebell Concepts, he authored the KBC Level 2 course called The KBC Metabolic and Neurologic Specialist Certificate (KBCMNS.)
Vincent is a strong advocate of training with kettlebells because of their transferability to real-life movements. Vincent has been teaching the first progressive curriculum based Kettlebell Boot Camp since 2005 along with Kettlebell Sports camp for those interested in competitive lifting and the Top Secret Strength and Conditioning Camp that combines kettlebells with other “low tech-high effect” tools such as ropes, sand bags, and acrobatic movement skills.
All his teaching is centered around the ideas of improved conditioning and helping people learn body management to move better. His strength class has become the proving ground for IFET (Integrated Functional Explosive Training) the new Instructor Training licensed small group personal training offering from KettleBell Concepts.
He lives in Westchester with his wife and twin sons.
Courses Contributed To
Kettlebell Corrective Strategies and Techniques – Shoulder & Hip