Executive Team & Course Developers
CEO & Founder – Tyler Valencia, Ph.D.(c)
After graduating from California State University, Long Beach, with a Bachelor’s degree in Kinesiology, Tyler turned an undergraduate internship at a Southern California online fitness education company into a full-time position. Throughout his time with the same company, he excelled in several positions, developing his skill set through online instructional design. He eventually accepted an executive position with the National Council for Certified Personal Trainers (NCCPT). After working for NCCPT, Tyler started his online health & fitness company and founded the Kinesiology Institute for Performance Specialists (KIPS). Since 2016, KIPS has been selling and developing online education for health and fitness professionals. In 2018, Tyler assumed operational control of Kettlebell Concepts, a leader in live kettlebell education since 2002.
From 2012 to 2016, Tyler ran and operated his fitness bootcamp company in Long Beach, California, which won Best Bootcamp two years in a row (2014-2015) and Best Personal Trainers three years in a row (2013-2015).
Tyler grew up in beautiful Manhattan Beach, California. He currently lives in Phoenix, Arizona.
Education
Doctor of Philosophy(c) in Health & Human Performance, Concordia University Chicago
Master of Science in Applied Exercise Science – Emphasis in Sports Performance, Concordia University Chicago
Bachelor of Science in Kinesiology – Emphasis in Fitness, CSU Long Beach
Courses Contributed To
Speed, Agility & Strength Training
Core Performance Specialist
Social Media for Fitness Professionals
Foundations of Steel Mace Certification
Group Exercise Instructor Certification
Personal Trainer Program
Vice President of Programming – Ronald Trujillo, BS
Ronald began his training in 2011 and graduated in 2014 with a Bachelor’s Degree in Exercise Physiology from California State University, San Bernardino (CSUSB). While at CSUSB, he played an active role in instructing and leading the Personal Trainer Development Program and served as Assistant Strength and Conditioning Coach for the softball, men’s and women’s soccer, women’s volleyball, and women’s basketball teams. These early experiences fueled his passion for helping clients achieve optimal performance and guiding other trainers and instructors to provide the best possible service.
With a decade of training experience, Ronald has worked with clients of all ages and physical abilities. He continues to share his enthusiasm for health and wellness by training clients in person throughout the greater Los Angeles area. In early 2021, he joined KIPS, where he could further extend his expertise by creating weekly content to help others become the best instructors they can be.
Education
Bachelor of Science in Exercise Physiology, CSU San Bernardino
Posts from Ronald
Vice President of Strategy & Communications – Sonia Valencia, MA
With 10+ years of experience in marketing, communications, and project management, Sonia Valencia specializes in driving impactful brand messaging and operational excellence. Passionate about crafting strategic initiatives and streamlining processes that strengthen brand visibility and enhance communications, she is known for balancing big-picture thinking with detail-oriented execution. Sonia excels in content creation, strategy development, business process improvement, and collaborating with stakeholders and diverse teams to deliver high-impact initiatives that align with business goals. She has held positions in the health and fitness, management consulting, and travel industries.
Education
Master of Arts in Communications – CSU Fullerton
Bachelor of Arts in Communication Studies – CSU Long Beach
