by Tyler Valencia, MS, PES, PFT
Every SEO guru will tell you the countless benefits of having a blog. But as I mentioned in a previous post regarding social media, don’t start a blog just to have a blog. If starting a blog is part of your business plan to attract new consumers, make sure you commit to updating it regularly and ensure that you have content on a weekly basis. There are many benefits to keeping a blog such as increased search engine ranking and attracting new consumers, both which eventually lead to more revenue.
There have been countless blog posts about “how using machines are not good for training” (they are when used properly and under the right circumstances) and “5 fat burning tips”, it is important to ask yourself what will separate your blog from others and what the purpose of it will be? Will your blog be used to promote your brand? Will you feature similar fitness professionals on your blog? Will it be solely written content or a mixture of written and video? Creating new and engaging content is not as easy as it seems. So use these three basic tips to get you started or to improve your existing blog.
- Create an eye catching blog image.
One of my pet peeves when scrolling through Facebook is links to a blog without an image. Attaching an image is a fundamental step in creating a new page for your website or finishing a new post for your blog. When you or another person shares a link from your website, that link should have an image appear once posted. To make this more appealing to potential consumers, take an extra 10 minutes and create an eye catching image using Canva.com or Photoshop. This image should catch the eye of a person scrolling through Facebook, but also have your logo and the title of the post. The average consumer is more attracted to posts with images, and what better way to get new consumers then by appealing to them through social media where they can share or “like” your content, which in-turn grows your audience.
- Tag businesses or other fitness professionals once you share your post.
A great way to increase your views on social media is to tag companies or individuals in your post. For example, let’s say that you write a post about how getting the KIPS Group Exercise Certification helped you get a job teaching group exercise at your local gym, but also had group exercise formats not seen in other certifications. If the company that you mention sees your post, they will have a higher chance of “sharing” the post or even contacting you for further networking opportunities. Tagging a friend or the author of the blog in your post on social media also puts the post on their followers feed. For example, I recently did a kettlebell basics video blog with my friend Jason Dolby (Co-Head Instructor for the Orange Kettlebell Club). Once I posted the link on Facebook, I tagged Jason. This is an estimate, but my views on Facebook for this particular link tripled. More views = more clicks to your website = more potential sales.
- Network your post.
Just like how it is recommended that you network with local businesses when starting your personal training business or opening a gym, networking your blog can have the same effect. A simple email to businesses that share a common goal can get your blog post reposted on their blog and even a link back. The more links back to your website helps your search engine ranking and will increase your reach with consumers.
As mentioned above, many reputable companies are looking for blog content. The worst case scenario is that they say “no” or don’t even respond, but many companies would be happy to re-purpose your post if it is in-line with their blog’s purpose. This opportunity could help you build out your brand and even take your website to a national level. Networking your blog could also lead to other revenue streams such as sponsorships or contractor work. If you produce a high level blog that has research-based articles and insight into technical aspects of the industry, companies would be interested in paying for the content.
In this blog post I hopefully went over items that can help you alter or update your blog. The basics of running a blog include: tagging appropriate keywords, linking text and reposting your link on your social media profiles. I didn’t spend time on these items as there are already millions of these posts out there covering these topics. What I recommend is creating a system or template for how you develop and publish each blog. By creating a “checklist” you can ensure that you are posting on the appropriate channels and growing your blog. Keep in-mind that once your blog becomes popular there will be robots that will attempt to spam your blog. If running your website through WordPress, there are many free plug-ins that can prevent this or you can change the settings for your blog to a manual approval process for each comment. These items are up to you, but nobody wants spam on their website as this might deter interaction amongst potential consumers.
Remember, post often and consistently. Just like with fitness, consistency is the key.
Tyler Valencia is the President of KIPS. While working for a Southern California online education company he started his first business, Time 2 Train Fitness which specialized in bootcamp and personal training. Time 2 Train Fitness went on to receive the distinction of 3X Best Bootcamp and 2X Best Personal Trainer with the Long Beach Press Telegram. Before founding KIPS, Tyler was the Vice President of the National Council for Certified Personal Trainers (NCCPT) & Smart Fitness.