Home » Personal Training » 3 Tips to Starting Your Fitness Blog

April 1st, 2017 | Updated: April 23rd, 2025

Every SEO guru will tell you the countless benefits of having a blog. However, as I mentioned in a previous post about social media, don’t start a blog to have one. If starting a blog is part of your business plan to attract new customers, make sure to commit to updating it regularly and ensure that you have content available weekly. There are numerous benefits to maintaining a blog, including improved search engine ranking and attracting new customers, both of which ultimately lead to increased revenue.

There have been countless blog posts about “how using machines is not good for training” (they are, when used correctly and under the right circumstances) and “5 fat-burning tips.” It is essential to ask yourself what will separate your blog from others and what its purpose will be. Will your blog be used to promote your brand? Will you feature similar fitness professionals on your blog? Will it be solely written content or a combination of written and video content? Creating new and engaging content is not as easy as it seems. Use these three basic tips to get started or improve your existing blog.

1. Create an eye-catching blog image.

One of my pet peeves when scrolling through Facebook is links to a blog without an image. Attaching an image is a fundamental step in creating a new page for your website or finishing a new post for your blog. When you or another person shares a link from your website, the link should display an image once posted. To make this more appealing to potential consumers, take an extra 10 minutes and create an eye-catching image using Canva.com or Photoshop. This image should catch the eye of a person scrolling through Facebook, but also have your logo and the title of the post. The average consumer is more attracted to posts with images, and what better way to get new consumers than by appealing to them through social media where they can share or “like” your content, which in turn grows your audience.

2. Tag businesses or other fitness professionals once you share your post.

A great way to increase your social media views is to tag companies or individuals in your posts. For example, let’s say that you write a post about how getting the KIPS Group Exercise Certification helped you get a job teaching group exercise at your local gym, but also had group exercise formats not seen in other certifications. If the company you mention sees your post, they will have a higher chance of sharing it or even contacting you for further networking opportunities. Tagging a friend or the author of the blog in your post on social media also puts the post on their followers’ feed. For example, I recently created a kettlebell basics video blog with my friend Jason Dolby, Co-Head Instructor of the Orange Kettlebell Club. Once I posted the link on Facebook, I tagged Jason. This is an estimate, but my views on Facebook for this particular link tripled. More views = more clicks to your website = more potential sales.

3. Network your post.

Just as it is recommended that you network with local businesses when starting your personal training business or opening a gym, networking your blog can have a similar effect. A simple email to companies that share a common goal can get your blog post reposted on their blog and even a backlink. The more links back to your website, the more it helps your search engine ranking and increases your reach with consumers.

As mentioned above, many reputable companies are looking for blog content. The worst-case scenario is that they say “no” or don’t even respond, but many companies would be happy to repurpose your post if it aligns with their blog’s purpose. This opportunity could help you build out your brand and even take your website to a national level. Networking your blog could also lead to other revenue streams, such as sponsorships or contractor work. If you produce a high-level blog featuring research-based articles and insightful commentary on the technical aspects of the industry, companies will be interested in paying for the content.

Conclusion

In this blog post, I have hopefully covered items that can help you alter or update your blog. The basics of running a blog include tagging relevant keywords, linking text, and sharing your link on social media profiles. I didn’t spend time on these items, as there are already millions of these posts out there covering these topics. What I recommend is creating a system or template for how you develop and publish each blog. By creating a “checklist,” you can ensure that you are posting on the appropriate channels and growing your blog. Keep in mind that once your blog becomes popular, there will be robots that will attempt to spam your blog. If running your website through WordPress, many free plug-ins can prevent this, or you can change the settings for your blog to a manual approval process for each comment. These items are up to you, but nobody wants spam on their website, as this might deter interaction amongst potential consumers.

Remember, post often and consistently. Just like with fitness, consistency is the key.